The creativity expressed by the people, places, and institutions of a particular region provides real value at two distinct levels. It can provide intrinsic value in the way creative arts and design help establish a cohesive identity for the community and contribute directly to the community’s overall quality of life. Creativity also provides extrinsic value through its direct and indirect contributions to regional economies.
In that latter sense, the creative sector within a larger economy primarily is concerned with firms and workers that produce and/or distribute products and services for which the aesthetic, intellectual, and emotional engagement of the consumer represents the chief component of value for those goods and services in the marketplace.
It is well documented that this “creative economy” is a direct and significant source of economic growth, jobs, and wealth. However, employment in this sector is almost always undercounted because so much of it is embodied in self-employed artists, designers, freelancers, and microenterprises. Creative jobs also encompass a lot of self-employment and supplemental employment. Moreover, many creative businesses are classified in sectors not generally thought of as being driven by creativity. For example, architectural firms are included in the construction sector, but the design element embedded in the architectural industry is also a significant part of the creative economy.
Another—and more common—sectoral integration occurs between the tourism sector and creative economy sector. Both share many of the same industries, but the tourism sector features a much broader scope of firms and workers. Not all tourism industries are concerned with the aesthetic, intellectual, and emotional appeal of its products and services. Nonetheless, the tourism and creative sectors of a regional economy are often thought of as together comprising a larger cultural economy sector.
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